TYLA returns to center stage with the sultry “IS IT” and a striking video crafted by visionary director Moreno.
Tapping into the raw energy of her global breakthrough, TYLA returns with “IS IT” — a single that pulses with Amapiano heat and showcases her signature visual flair. The track dropped alongside a visually intense music video directed by Moreno, whose work on “Push 2 Start” solidified their creative synergy.
“IS IT” blends seductive rhythm and confident lyricism. TYLA asks, “Is it wrong that I want to get right with you?” while commanding attention with both her presence and movement. The choreography, precise and emotive, reminds fans why her dance-driven visuals often spark trends around the world.
The music video captures multiple realities in one continuous setting. TYLA transitions from a solo performance to a duet, and then into a wild party — all without shifting spaces. It’s a metaphorical take on the layers of desire and control that the song explores. 
Her quote to NYLON sums up the spirit of the project: “I’m excited to see this new version of me and hear what it sounds like and just have fun with it — just bring back fun in music.”
2024 has already been a standout year for TYLA. Her appearances at major festivals and fashion events — from Governors Ball to the Met Gala — plus campaigns with Pandora and Coca-Cola, have kept her front and center.
