Noga Erez drops “WATCH THE NEWS,” diving deep into the performative nature of modern journalism.
Noga Erez delivers a thought-provoking new track with the release of “WATCH THE NEWS,” available now on Neon Gold/Atlantic Records. A collaboration with Ori Rousso and Itamar Loebstein, the single explores how media consumption today has shifted from information to manipulation.
In her own words, Noga shares the inspiration:
“After tuning out the news (for a very long time) to protect my peace of mind, I gave in—and tuned back in… It felt less like a broadcast and more like a psychological trap — a habit-forming system designed to keep you coming back.”
Set to a production that is both stark and dynamic, “WATCH THE NEWS” captures the emotional claustrophobia of modern news cycles. The track follows her previous release “Not My Problem” and arrives as anticipation builds for her upcoming North American tour launching this fall. 
Erez has consistently challenged pop norms. With her 2023 album THE VANDALIST, she pushed further into bold narratives and genre-defying sounds. Her latest single continues this trajectory, weaving social commentary into infectious beats.
With sold-out shows and growing acclaim, Noga’s voice in alt-pop remains not only relevant but essential. “WATCH THE NEWS” is another daring addition to her ever-expanding catalog of culturally charged music.
