Watch Latto’s ‘Chicken Grease’ video now, celebrate one year of ‘Sugar Honey Iced Tea’ with limited edition vinyls available.
Latto’s next chapter kicks off by looking back and moving forward at once. She drops the official video for ‘Chicken Grease’ via RCA Records, click here to watch, aligning the visual with the one year anniversary of her third studio album, ‘Sugar Honey Iced Tea’. To mark the occasion, she also launches a limited edition vinyl drop for ‘Sugar Honey Iced Tea’, click here to purchase vinyls. The pairing creates a celebration that spans screens and shelves, keeping the album in the spotlight.
In May, Latto began summer with ‘Somebody’, a single and video that quickly became a staple song of the season, click here to listen. Directed by her sister, Brooklyn Nikole, the official visual shows Latto in Jamaica living her best life during summer vacation and features a cameo from Popcaan. Those scenes expanded the album’s world with vibrant color and travel energy, linking the music to a specific time and place.
Touring fed the momentum. Latto wrapped a summer European festival circuit, in addition to her own sold out London shows, reinforcing a strong live presence as the anniversary approached. The timing of the ‘Chicken Grease’ video places new content directly in front of an audience that has followed her across stages through the warmer months.
With the release of her new video and over 4.3 billion streams worldwide across all platforms, on top of accolades continuing to rack up from her success, Latto has full command of the stage to become a global superstar and this next chapter of Latto’s career spotlights her new music, new creative vibrant visuals and gives more big energy from The Biggest aka Big Latto. The focus is clear, a year on from ‘Sugar Honey Iced Tea’, the music, visuals, and collectible vinyls move together to define what comes next.