Juicy Romance makes a splash on HARD Recs with “Bikini,” a nostalgic club cut full of sass and rhythm.
Juicy Romance dives headfirst into summer with “Bikini,” her first release on HARD Recs. Dropping July 25, the track channels the spirit of early 2000s club culture through a fearless electro-pop lens.
With a pulsating beat and retro-influenced instrumentation, “Bikini” evokes the feeling of letting go. The production features swinging brass, talkbox flourishes, and saw-toothed basslines, creating a kinetic backdrop for Juicy Romance’s flirtatious vocals. Her performance plays directly to the listener, mixing attitude and allure.
Accompanying the single is a playful video directed by Ben Cole, known for his creative work with high-profile names like Franz Ferdinand, Alicia Keys, and Shy Smith. In the clip, Juicy Romance redefines daily life by donning bikinis for ordinary tasks, showing how style and freedom can rewrite the everyday. 
Cole’s extensive resume, including collaborations with Dolce & Gabbana, WhatsApp, and Hypebeats, brings high-fashion polish to the visuals. The tone remains light, bold, and unapologetically fun—perfectly in sync with the track’s energy.
In Juicy Romance’s own words:
“Summer anthem….Think ‘David Guetta meets Girls Gone Wild’. Heavily inspired by the noughties Ministry of Sound catalogue, this track was made for Ibiza beach clubs and Mykonos sunsets.”
To celebrate the launch, she’ll host a poolside event at NYC’s Le Bain on July 25—a fitting match for the single’s hedonistic, sun-drenched attitude.
With “Bikini,” Juicy Romance signals her arrival with boldness and bite, redefining nostalgia for the club kids of today.
