Rising artist Jourden shares a 90s-inspired video for “Minerals” from her EP Straight, No Chase, featuring CARDOGOTWINGS.
Rising singer, songwriter, and rapper Jourden has unveiled the music video for her single “Minerals,” available now to watch. Directed by Fonz Bernard, the video comes from Jourden’s debut EP Straight, No Chase, released earlier this year via RCA Records.
Filmed in New York City, the 90s-styled music video places Jourden’s hometown of Brooklyn at the forefront. Shot at the iconic Williamsburg Bridge, it also features the city’s bodega culture, towering skyscrapers, and dazzling lights, showcasing how New York is a vital part of the “minerals” that define Jourden’s artistry. GRAMMY-winning producer CARDOGOTWINGS, who produced the track, makes a special guest appearance in the video, further amplifying its nostalgic yet contemporary vibe.
Straight, No Chase is a testament to Jourden’s mastery of style and lyricism. Spanning seven tracks, the EP fuses the lyrical flow and production styles of classic hip-hop, neo-soul, and alt-R&B. It includes the standout singles “Flow” and “Tryin’ To Play Me,” and features collaborations with industry heavyweights like Cardo, Latrell James, and DJ Khalil. These partnerships highlight her reverence for the pioneers of the genre while offering a modern twist. 
With over 3.5 million streams worldwide and a Grammy U award for her songwriting, Jourden’s star continues to rise. Her latest release, “Minerals,” cements her position as a creative force in the music world.
Stay tuned for more from Jourden as she prepares to release more of her signature poetic and thought-provoking music.
