At the crossroads of art, design, and culture, Irina Fedotova has introduced Mystique 55, a refined destination spotlighting heritage craftsmanship and forward-thinking collaboration. The international model-turned-entrepreneur unveils this project as a continuation of her creative path, linking her past experience with a dynamic new venture.
Irina’s modeling career began at 15 with Why Not Models in Milan, taking her through elite fashion circuits in Paris and beyond. She has modeled for major names like Saint Laurent, Dior, Gucci, Armani, and La Perla, eventually becoming Dolce & Gabbana’s haute couture fitting model. Her presence left a mark, with fashion icon Ottavio Missoni dubbing her “the Russian Gisele.”
As her influence grew, Fedotova turned to fashion design, completing a BFA at Parsons Paris and earning the Gold Thimble Award in 2012. These academic credentials have now translated into a strong creative ethos behind Mystique 55. 
The platform curates artworks, designer textiles, home décor, and unique artisan pieces, all rooted in sustainable values. A central tenet of Mystique 55 is collaboration, serving as a bridge between global artists and conscious consumers.
“Mystique 55 is about more than beautiful objects,” says Fedotova. “It is about giving artists and artisans visibility, respect, and opportunity – ensuring they are not only seen but supported, with fair royalties and recognition for their craft.”
With eyes on new releases and creative partnerships in 2025, Fedotova’s Mystique 55 stands as a meaningful chapter in her career—one that champions creativity and craftsmanship with intention.
