Claudia Valentina takes full creative control on her new single’s video, blending simplicity with boldness.
Claudia Valentina showcases her unfiltered artistic vision with the release of her self-directed and styled video for “I LUV THAT BABE.” With complete creative control, she aimed to translate the song’s essence into an effortlessly bold visual.
Reflecting on the process, Claudia says:
“I’ve been a mood-boarder since I was a kid… So when it comes to music videos, I’m prepped AF.”
She elaborated on her creative concept, explaining the reasoning behind the stripped-back, yet high-impact execution:
“I sat for ages just trying to think of the most simple but ridiculously stripped back, high creative and most simple ideas… that represented this song.”
Eschewing a traditional production crew, Claudia opted for a minimal set:
“I like to have no set list and just wing it… That’s why I like to keep the ideas in my head and make the whole thing myself.”
With “I LUV THAT BABE,” she adds another layer to her evolving discography, following songs like “Candy,” “Cry Them Dry,” and “Diamonds On My Teeth.” All five tracks are expected to feature on her forthcoming EP later this year.