Alternative Influence release “Time 4 Her to Shine” to celebrate the women’s game and the community that powers it.
Alternative Influence step confidently into the spotlight with their empowering new single, “Time 4 Her to Shine,” a rallying cry for women’s football and a tribute to the sport’s meteoric rise. Dropping ahead of UEFA Women’s EURO 2025, the track is more than music—it’s a message.
The release includes two official music videos capturing the buzz of Wembley Way as fans arrived for England’s thrilling win over Spain in February. Highlighting footage from the match and scenes of vibrant crowd energy, the videos emphasize the positive atmosphere that defines the women’s game.
“I’ve been following the women’s game since 2016,” frontman Lee Devenport shares. “The national team’s success has inspired more domestic clubs, and now grassroots football features just as many junior girls’ teams as boys’ – it’s part of the football fabric now.” 
In tandem with the single’s release, Alternative Influence launched a fan campaign by handing out 4,000 promotional cards to attendees of England’s clash with Belgium at Ashton Gate on April 4. The group also continues their support of the sport through their sponsorship of Radcliffe Women FC, further underlining their dedication to empowering women at all levels of the game.
“Time 4 Her to Shine” is streaming now on Spotify, Apple Music, and other major platforms.
