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Justin Bieber Drops Seventh Studio Album ‘SWAG’ With Deeply Personal Themes

Justin Bieber Justin Bieber
Photo Credit: Renell Medrano

Justin Bieber’s new album ‘SWAG’ explores fatherhood, love, and life’s quiet moments in 21-track release.

Global icon Justin Bieber marks a milestone moment with the release of SWAG, his seventh studio album via Def Jam Recordings. This new body of work is infused with reflection, love, and purpose—born from his roles as a husband and a new father.

Bieber’s fingerprints are all over the 21-track album, not just vocally but in production, collaborating with top-tier artists and producers including Carter Lang, Daniel Caesar, Dylan Wiggins, Dijon, and mk.gee. His creative control results in a more grounded and intimate listening experience.

Opening with “ALL I CAN TAKE” and navigating through emotionally rich tracks like “THERAPY SESSION,” “BUTTERFLIES,” and “DADZ LOVE,” SWAG paints an honest portrait of growth and stability. The standout track “GLORY VOICE MEMO” offers raw, stripped-down emotion that hints at the personal voice notes behind the music.

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The album flows with a natural rhythm, closing with “FORGIVENESS,” a fitting conclusion to a record centered around personal evolution. The blend of mellow tones and soulful production reflects a more contemplative Bieber, one who is clearly drawing from new depths of inspiration.

Outside of music, Bieber’s creative pursuits continue with the launch of SKYLRK, his clothing and lifestyle brand. Whether through sound or style, SWAG represents a thoughtful, redefined chapter in Justin Bieber’s ever-evolving career.

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