Gunna’s “Won’t Stop” video marks a turning point—visualizing discipline, health, and ambition.
Gunna takes things to a new level in the cinematic video for “Won’t Stop”, out now and directed by Spike Jordan, a creative partner known for high-concept visuals. The track, which dropped earlier this June, marks the beginning of Gunna’s most evolved artistic chapter.
The video sees Gunna training with intention—running uphill, powering through workouts, and standing tall against a futuristic city backdrop. The imagery mirrors not just his physical growth, but a deepened focus on self-discipline and wellness.
Featured within the video are CYMBIOTIKA, the brand Gunna recently invested in, which he previously called his go-to “breakfast,” and Flerish, a wellness label he co-owns. The branding is subtle but strategic, showcasing how his business interests now align with his lifestyle and image. 
Gunna’s transformation is front and center—athletic, confident, and more focused than ever. With “Won’t Stop,” both the track and the video reflect a consistent message: resilience never goes out of style.
